Top 5 Communication Apps on Android in Ghana: Q4 2024

In the fourth quarter of 2024, the communication app landscape on Android in Ghana saw dynamic shifts. According to data from Sensor Tower, WhatsApp Messenger maintained a strong presence with weekly downloads peaking at 129K in late December. Active users exhibited a steady increase, reaching approximately 19M by the end of the year.

WhatsApp Business displayed a consistent download rate, with numbers hovering around 72K at the start and fluctuating slightly over the quarter. Revenue figures were modest, peaking at about $0.25K in early December. Active users showed a subtle decline, settling around 2.4M.

Telegram experienced a notable surge in downloads, particularly during the first week of November with 100K downloads. Weekly revenues remained relatively stable, averaging around $1.2K. Active user numbers saw a gradual rise, reaching over 4.7M by the end of December.

Snapchat showed a significant increase in active users mid-quarter, peaking at approximately 2.3M. Downloads saw a substantial jump in mid-December, reaching 56K. Revenue trends were stable, culminating in $0.71K at the close of the quarter.

Finally, Messenger maintained a steady download rate, with weekly figures around 32K. Active user numbers fluctuated slightly, ending the quarter at approximately 4.1M.

These insights highlight the varied performance of communication apps in Ghana, with more detailed analytics available through Sensor Tower.